Hospitality Consultancy

Stephanie
Whiteley

Commercial Strategy & Revenue Management for Independent Hotels

Stephanie Whiteley

Strategic thinking.
Hands-on expertise.

What I Do

Commercial & revenue strategy, distribution & direct booking strategy, analytics, reporting, and training (where required) for independent hotels.

How I Do It

Working as an extension of your in-house team, I bring clear strategic thinking and hands-on expertise to help you grow revenue, strengthen your market position and create lasting success.

My Goal

Ensuring your hotel is strategically positioned, consistently driving the right business through the right channels, and maximising revenue without increasing costs or complexity.

Why It Matters

Because a clearer, more concise strategy can drive stronger returns, helping you save and make more money in the long run.

I only work with a select portfolio of independent hotels. This means your property receives my full attention, never diluted across a large, impersonal client list.

From pricing and channel strategy to OTA management and direct booking growth, every decision is grounded in data and tailored to your property's unique position.

What sets me apart

🏨

Focused Portfolio

I only work with a small number of independent hotels, ensuring every property receives dedicated attention and never gets lost in a large portfolio.

💷

Cost-Effective Support

A fixed monthly retainer without the overhead of in-house hires. Includes access to a wealth of knowledge in delivering expert hotel revenue support.

🤖

AI Driven Growth

I help independent hotels use AI and CRM technology to reduce OTA commission costs, better understand guest behaviour, and identify booking patterns that drive revenue.

How it looks in practice

01

Weekly Strategy Calls

A dedicated one-hour revenue call each week to review performance and align on priorities.

02

Weekly Performance Updates

A clear summary of business activity, actions taken to drive bookings, and key focus areas moving forward.

03

Monthly Strategic Review

A comprehensive monthly report, including performance analysis and OTA insights (if applicable), to guide future strategy. This can also align with your monthly P&L, helping to strategically reduce commission costs if preferred.

What clients say

Stephanie knows the hospitality industry inside out and has a good feel for the wider picture beyond day-to-day revenue management. She is focused, conscientious, committed and enjoys a challenge. We think that Stephanie is the real deal, and that's quite rare in this business.

James Brooke-Webb Director, Stay Original Company & Draco Property Limited

Stephanie is a true professional and was an absolute pleasure to work with. She is passionate about revenue and setting yield strategies, her years of experience in the hospitality industry shine through and her knowledge is second to none when it comes to revenue.

Sarah Powell, Chartered MCIPD MIH Divisional HR Director, UK, Africa, Asia Pacific, Trains & Cruises

Stephanie is focused, professional and incredibly methodical in every aspect of her work. Her ability to manage projects on both smaller and larger scales is impressive. I would recommend her in a heartbeat; her strategic approach to revenue management makes her an asset to any business.

Emma Dickson, Chartered FCIPD Head of People, Bamford Collection

Let's talk
about your hotel

Whether you're looking for a fresh perspective on your revenue strategy or want to understand how to reduce OTA dependency and grow direct bookings, I'd love to hear from you.

stephanie@swhiteley.co.uk
+44 7531 259805
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